Deadpan patriotic wear for the world's oldest democracy. The cap that broke the internet — now a full collection. Neutral in politics, undefeated in cotton.
In the summer of the tariff wars, a certain red-and-white cap appeared at a certain football match and read the room perfectly: proud, deadpan, gloriously neutral. We don't sell that cap — we sell the feeling. A clean, self-aware collection celebrating 734 years of minding our own business, printed on demand and shipped to your door. No politicians endorsed this. 1291 did.
Pick your piece, choose your size, check out securely. Prices include everything you'll see — no hidden extras.
Each item is printed or embroidered to order by our production partners. Nothing sits in a warehouse; nothing goes to waste.
Sent to your door. Because orders ship internationally, delivery time and shipping cost vary by destination — both shown at checkout.
Sales tax is worked out at checkout. On cross-border orders, import duties or a customs fee may be charged on delivery — set by your local customs, not by us.
Drops, restocks and the occasional deadpan email. No spam — we're neutral about your inbox too.
Officially? No. Spiritually? Undefeated. We're an independent shop, tied to no politician, office or government, and none of them see a franc of it. "Great Since 1291" was true for centuries before it was a headline. We simply put it on a very good cap.
Good stuff, built to last. Caps are 100% cotton twill, low-profile and cleanly embroidered. Tees are heavyweight ring-spun cotton, about 207 g/m² (6.1 oz), with a relaxed fit. Hoodies are heavyweight cotton-poly fleece at 288 g/m² (8.5 oz). Mugs are sturdy ceramic in 330 or 440 ml (11 or 15 oz), safe for the dishwasher and the microwave. Every product page carries the full specs and a size chart.
Fast, considering it's made from scratch just for you. Printing or embroidery takes roughly 2 to 7 business days, then it ships worldwide. International transit depends on your country, usually one to three weeks, and you'll get a tracking link wherever the carrier provides one. Caps take a little longer, because good embroidery refuses to be rushed. Full detail on our Shipping page.
We design it. A network of top print-on-demand partners across Europe and the US produces it fresh the day you order. Fourthwall runs checkout, payment and fulfilment, so the whole thing just works. Full transparency: it isn't printed in Switzerland yet, and bringing production closer to home is exactly where we're headed. For now, we'd rather put the real thing in your hands, anywhere in the world, today.
Maybe, depending on where you live. Because orders cross borders, your country may add an import duty or a small clearance fee on delivery, set by your local customs and not by us. Small shipments often slip through untouched; larger orders and bundles are more likely to get flagged. We keep our pricing and shipping honest and upfront. The customs desk in your country is the one thing we can't negotiate for you. See our Shipping page.
Every piece is made to order, so we can't take change-of-mind or wrong-size returns. Check the size guide before you commit. Quality, though, is on us: anything misprinted, damaged or just plain wrong gets replaced or refunded, free, within 14 days. See Returns & Refunds.